HITS Daily Double
Modernizing the Experience
HITS Daily Double is a leading trade publication covering the latest news, charts, and in-depth analysis of the music industry. A go-to resource for industry professionals, HITS offers behind-the-scenes insights into the ever-evolving world of music.
Problem
Despite its reputation, HITS struggled with an outdated and unorganized back-end system. The primary goals of the redesign were to modernize the UI/UX for a more engaging and intuitive experience, enhance accessibility and optimize navigation, refine site architecture to improve content hierarchy and discoverability, and boost SEO performance to increase visibility and reach.
Solution
To address these challenges, a comprehensive design system was implemented, ensuring a strong brand presence across all platforms. The new design prioritized mobile and tablet-friendly layouts, offering a responsive and consistent experience.
Role & Deliverables
Agency: Black Airplane
Role: Assistant Product Designer
Deliverables:
Wireframes
Search
Footer
404 Page
Mobile & Tablet Conversion
